E-Marketing

Singh, Hare Ram

E-Marketing - 1 - Jaipur A. B. D. PUBLISHERS 2011 - 280 pg; HB;


English

9788183763196


Commerce, Internet marketing, Electronic commerce for small to medium sized enterprises, Electronic commerce and knowlegde economic, Securing E-commerce: A systematic approach, The risks and rewards of electronic commerce, Customer retention in online retail, The internet intermediary: Gateway to internet commerce opportunities, E-commerce: In the market or in the market place, The E-business Agenda, The emergence of interdependent E-commerce constructs, Online shopping: Advantages over the offline alternative, Economic implications of E-Commerce, What are the steps in creating an online business, Role of E-business in new economy, Role of IT in rural economy, Electronic marketing: Yesterday, today and tomorrow

658.8/SIN/Mar

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