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Contemporary Advertising

Arens, William F.

Contemporary Advertising - 10th - New Delhi TATA McGRAW-HILL PUBLISHING COMPANY LIMITED 2008 - 614+ IN31 p;

ISBN: 9780070667662

Subjects--Topical Terms:
Advertising advertising perspectives,crafting marketing and advertising strategies,integrating advertising with other elements of the communications mix,creating advertisements and commercials,using advertising media

Dewey Class. No.: 659.1/ARE/Con

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