Modern Retail Management Principles and Techniques
Jain, J. N. ; Singh, P.P. & Bhatia, S.K.
Modern Retail Management Principles and Techniques - 1st - New Delhi REGAL PUBLICATIONS 2007 - 480 p;
8189915290
retail management an overview, classification of retailers,consumer buying behaviour,retail market segmentation,retail locations store planning design and layout,financial strategy of operations management, retail channels information systems and research,product and merchandise management,retail pricing, managing human resources,retail communication and promotion,customer service and relationship marketing,globalisation and future trends of retailing
658.87/JAI/Mod
Modern Retail Management Principles and Techniques - 1st - New Delhi REGAL PUBLICATIONS 2007 - 480 p;
8189915290
retail management an overview, classification of retailers,consumer buying behaviour,retail market segmentation,retail locations store planning design and layout,financial strategy of operations management, retail channels information systems and research,product and merchandise management,retail pricing, managing human resources,retail communication and promotion,customer service and relationship marketing,globalisation and future trends of retailing
658.87/JAI/Mod