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Marketing of Financial Services

Arora, Sangeeta

Marketing of Financial Services - 1st - New Delhi DEEP AND DEEP PUBLICATIONS PVT. LTD. 2005 - 221 p;

ISBN: 8176296538

Subjects--Topical Terms:
indian banking sector :Financial services offerred,bank selection criteria,customer awarenessbanking requirements and customer expectations,customer satisfaction,marketing strategies of banks,a few suggestions to the bankers,conclusion,

Dewey Class. No.: 658.806 81/ARO/Mar

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