Marketing Management
Sherlekar, S. A.
Marketing Management - 12 Rev Ed Rep - Mumbai HIMALAYA PUBLISHING HOUSE, 2004 - 555+20
8178669323
ovreview of marketing,marketing management,marketing environment,customer demand and market segmentation,buyer behaviour,demand/sales forecasting,marketing information and research,marketing research process,marketing planning/strategy,social responsibility,consumerism/consumer production act,business response to consumerim,product plan,product related strategies,price,promotion,personel selling,sales management,advertising,managing distribution channels(part-I),manging distributionchannels(part-II)physical distribution,india:the biest emerging market in the world,international marketing(part-I),international marketing (part-iI)the business market,marketing services,
658.802/SHE/Mar
Marketing Management - 12 Rev Ed Rep - Mumbai HIMALAYA PUBLISHING HOUSE, 2004 - 555+20
8178669323
ovreview of marketing,marketing management,marketing environment,customer demand and market segmentation,buyer behaviour,demand/sales forecasting,marketing information and research,marketing research process,marketing planning/strategy,social responsibility,consumerism/consumer production act,business response to consumerim,product plan,product related strategies,price,promotion,personel selling,sales management,advertising,managing distribution channels(part-I),manging distributionchannels(part-II)physical distribution,india:the biest emerging market in the world,international marketing(part-I),international marketing (part-iI)the business market,marketing services,
658.802/SHE/Mar