International Marketing
Rathor, B. S. ; Jani, B. M. & Rathor, J. S.
International Marketing - 4th rev enl - Mumbai HIMALAYA PUBLISHING HOUSE 2001 - 588 p;
the nature and scope of internatinal marketing,features of internatinal marketing,need of international trade,imports and exports of india,past liberalisation policy,governments regulations-exchange control FERA 1973 custom laws FEMA (1998)agencies helping international marketing and measures taken for export promotion,marine insurance,clearing and forwading of cargo,trade practices:a base for international marketing,international trade agreements and agenciesfor promoting international co-operation,trade blocks,oversea marketing communication,international marketing in service sector industry (e-marketing),methods of payment for settlement,south east asian finanancial crises and marketing,international marketing research,product development for overseas market,multinationals marketing and joint ventures,case studies on intr-ernational marketing,documents used in shipment of goods,
658.802/RAT/Int
International Marketing - 4th rev enl - Mumbai HIMALAYA PUBLISHING HOUSE 2001 - 588 p;
the nature and scope of internatinal marketing,features of internatinal marketing,need of international trade,imports and exports of india,past liberalisation policy,governments regulations-exchange control FERA 1973 custom laws FEMA (1998)agencies helping international marketing and measures taken for export promotion,marine insurance,clearing and forwading of cargo,trade practices:a base for international marketing,international trade agreements and agenciesfor promoting international co-operation,trade blocks,oversea marketing communication,international marketing in service sector industry (e-marketing),methods of payment for settlement,south east asian finanancial crises and marketing,international marketing research,product development for overseas market,multinationals marketing and joint ventures,case studies on intr-ernational marketing,documents used in shipment of goods,
658.802/RAT/Int