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Advertising and IMC Principles and Practice

Moriarty, Sandra, Mitchell, Nancy, Wells, William D. and Wood, Charles

Advertising and IMC Principles and Practice - 11th edition - UP Pearson 2021 - 664p, 24*18cm Paper Bond

English

ISBN: 9789390394937

Subjects--Topical Terms:
commerce

Dewey Class. No.: 659.1/MOR

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