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Marketing Management: text and cases

Lal, Rajiv & Others

Marketing Management: text and cases - New Delhi Tata McGraw-Hill 2008 - xiii,812p

English

ISBN: 9780070603950

Subjects--Topical Terms:
Marketing | management | cases | and | Marketing Management/ direct marketing--Bachelor of Business Administration--Commerce

Dewey Class. No.: 658.8 LAL/Mar

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