Business analytics: Text and cases
Banerjee,Tanushree Banerjee,Arindam
Business analytics: Text and cases - 1 - New Delhi Sage 2019 - xxvi;219 22cms
Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
English
978-93-532-8710-8
Business
NT21-22
R21-22
658.4033 / ban/ban
Business analytics: Text and cases - 1 - New Delhi Sage 2019 - xxvi;219 22cms
Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
English
978-93-532-8710-8
Business
NT21-22
R21-22
658.4033 / ban/ban