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Services Marketing Integrating Customer Focus across the Firm 1st ed.

Zeithmal, Valarie. A

Services Marketing Integrating Customer Focus across the Firm 1st ed. - 1st ed. - Chennai; Mc Graw Hill Education Pvt Ltd: 2019. - 582p.

Subjects--Topical Terms:
Service; Marketing; Customer; Firm

Dewey Class. No.: 658.81 ZEI

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