Business research methods
Appannaiah H R
Business research methods - Mumbai Himalaya publishing house 2022 - 168p
PART A
UNIT I INTRODUCTION
Chapter 1 Business Economics - Overview
UNIT II CONSUMER BEHAVIOUR
Chapter 2 Consumer Sovereignty
Chapter 3 Consumer Behaviour - I [Cardinal Approach (Utility Analysis)]
Chapter 4 Consumer Behaviour - II Ordinal Utility Approach (Indifference Curve Analysis)
Chapter 5 Consumer`s Surplus
UNIT III DEMAND ANALYSIS
Chapter 6 Demand Analysis
Chapter 7 Elasticity of Demand
UNIT IV DEMAND FORECASTING
Chapter 8 Demand Forecasting
UNIT V PRODUCTION ANALYSIS
Chapter 9 Production Analysis - I [Production Function]
Chapter 10 Production Analysis - II [Economies and Diseconomies of Scale]
UNIT VI SUPPLY & COST ANALYSIS
Chapter 11 Supply Analysis
Chapter 12 Cost Analysis
Chapter 13 Revenue Analysis
PART - B
Skill Development
English
9789352020850
658.0072 APP/RAM
Business research methods - Mumbai Himalaya publishing house 2022 - 168p
PART A
UNIT I INTRODUCTION
Chapter 1 Business Economics - Overview
UNIT II CONSUMER BEHAVIOUR
Chapter 2 Consumer Sovereignty
Chapter 3 Consumer Behaviour - I [Cardinal Approach (Utility Analysis)]
Chapter 4 Consumer Behaviour - II Ordinal Utility Approach (Indifference Curve Analysis)
Chapter 5 Consumer`s Surplus
UNIT III DEMAND ANALYSIS
Chapter 6 Demand Analysis
Chapter 7 Elasticity of Demand
UNIT IV DEMAND FORECASTING
Chapter 8 Demand Forecasting
UNIT V PRODUCTION ANALYSIS
Chapter 9 Production Analysis - I [Production Function]
Chapter 10 Production Analysis - II [Economies and Diseconomies of Scale]
UNIT VI SUPPLY & COST ANALYSIS
Chapter 11 Supply Analysis
Chapter 12 Cost Analysis
Chapter 13 Revenue Analysis
PART - B
Skill Development
English
9789352020850
658.0072 APP/RAM